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Fuego Mundo

December 29, 2011
Udi and Masha Hershkovitz

Owners of Fuego Mundo

Meet Fuego Mundo’s owners, Masha Hleap-Hershkovitz & Udi Hershkovitz.


I was born in Colombia, South American and grew up in Sandy Springs since 3rd grade.  I was the first Latina student at Heards Ferry Elementary School in the Riverside area.  Back then that was almost cow country.

My husband and I opened FuegoMundo, meaning a world of fire, 2 years ago in the newly redeveloped centrally located Prado Center in Sandy Springs.  We’re the first of its kind restaurant in the entire USA.  FuegoMundo is an authentic and healthy taste of South American cuisine, an ideal place for meat lovers and vegetarians wanting to enjoy good foods and good times. All our foods are delicious, natural, authentic, dairy-free and kosher, and over 95% of the menu is naturally gluten-free.  We support the arts and culture of South America with trivia, an art wall, and beers and wines from the regions of South America, Central American and Spain.

We have a separate lunch and dinner menu that you can check out online:

Q. What’s the best thing about being a small business owner in Sandy Springs?
A. Great community and people that appreciate quality and unique flavors and family led businesses.

Q. What’s the hardest thing about being a small business owner in Sandy Springs?
A. Fluxuating sales.

Q. What’s the best thing about your job?
A. Creating new dishes that are authentic, unique, healthy and delicious that people appreciate and keep coming back for!

Q. What is the best thing about Sandy Springs?
A. Centrally located, friendly and multi-cultural.

Q. Why did you choose to open your business in Sandy Springs?
A. Centrally located, friendly and multi-cultural. Loved the Prado Center. I grew up in Sandy Springs.

Q. Why did you pick this particular kind of business?
A. I’m a chef and a CPA and my husband is a restauranteur and entreprenuer.  We combined our strengths and passions for food, business and nutrition to create FuegoMundo.

Q. What are some of the services you offer that people don’t know about?
A. Catering to business, homes, churches and synagogues. Most of the menu is gluten-free and 100% dairy-free and Kosher.

Q. Business owner’s name?
A. Masha Hleap-Hershkovitz & Udi Hershkovitz

Q. How long have you been in business?
A. 2.5 years, since June-2009

Q. Business website?

Q. What special publicity has your company received?
A. JCC, AJC, creative loafing, Points North Magazine, Google did an outstanding Social Media video on us last year, this morning we were featured for our New Year’s Eve Celebration 12/31/11, and diverse, healthy and delicious menu on Star94 FM Radio!

Fuego Mundo is located 1.72 miles south of Sandy Springs Toyota, just inside the Perimeter at 5590 Roswell Rd, Suite A120, Sandy Springs, GA 30342. The restaurant is close to 285, 400, malls and more.

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